Watch now | In this insightful discussion, Malcolm and Simone Collins explore the evolution of cultural frameworks in modern society, tracing the transition from disgust-based morality to cringe culture, and ultimately to the emerging age of vitalism. The couple delves into the factors that have driven these shifts and the implications for our understanding of morality, identity, and social norms. Malcolm and Simone begin by examining the era of Protestant Christianity's dominance in the United States, characterized by a disgust-based moral framework that often led to the persecution of marginalized groups, such as the LGBTQ+ community. They argue that the recognition of the flaws in this system led to its eventual downfall and the rise of cringe culture, which relied on secondhand embarrassment and conformity to shape social norms. The discussion then turns to the emergence of vitalism, a cultural framework that celebrates individuals who unapologetically embrace their identity and break free from the constraints of cringe culture. Malcolm and Simone highlight examples of vitalistic figures, such as Tiger King and Donald Trump, and explore the potential benefits and drawbacks of this approach. Throughout the conversation, the couple emphasizes the importance of personal choice in belief systems, the value of austerity, and the role of faith in shaping one's outlook on humanity's future. They also touch on the concept of anti-racism as an ontological framework and the potential for anti-DEI consulting to promote meritocracy and combat bigotry in the workplace.